Prepare for Success
How can your product attract attention and loyalty? Is it possible to find the winners? What can a company do to survive in fierce competition and in a rapidly changing world? Many people turn to Benchmarking to see what they can do better than the competition. But Soulaima Gourani – speaker, author, board member and advisor to ministers, working groups and private companies – believes that this means that you just do exactly the same thing. If you want to be better than your competitors, you have to think differently and stand out from the crowd. A common excuse for lack of success that Soulaima hears from her clients is that if only they had more money, things would be better, but she argues that money can destroy the purpose of the business. She says that you have to create hungry employees, who are passionate about the business. Learn how you can make your company stand out from the crowd and be inspired by an enthusiastic and skilled leader. Soulaima started by working for companies such as Hewlett-Packard and A.P. Møller-Mærsk and since 2007 has been an advisor to over 1000 companies.
