What is the mission of your brand?
A company that wants to survive in a changing world must be able to adapt – or risk dying. Since we cannot change our surroundings, we must instead change our company and make sure we fit in.
Dietmar shows examples of companies that are the best in their segment, but are still unable to make the necessary changes required to maintain their market-leading position. In the field of telephony, a number of players have replaced each other as market leaders when the technology has changed – Siemens on fixed telephony, Nokia with mobile phones and now Apple and Samsung with smartphones. By asking the right questions, we can detect changes and take the necessary steps to survive and be successful.
As a company, we must know what the purpose of our products and services is and focus on how we can satisfy our customers’ needs when the environment changes. It’s not enough that we’re good or that we’re better than last year – to make it through the noise of all the marketing, we have to be epic! But how can we be? What makes an item visible and sell? Dietmar can give you insight into this.
