Prepare for success
How can your product attract attention and loy-alty? Is it possible to find the winners? What can a business do to survive in a highly competitive environment, and in such a fast-changing world? Many people turn to benchmarking to see what they can do better than their competitors. But according to Soulaima Gourani – speaker, author, board director and advisor to ministers, work groups and private companies – this means you’re just doing the same thing. If you want to be better than the competition, you have to think differently and stand out from the crowd. One common excuse for a lack of success that Soulaima hears from her customers, is that everything would be better if only they had more money. But she claims that money can ruin the true purpose of a company. She says that a com-pany must create hungry employees who have a passion for the business. Learn how you can make your company stand out from the crowd, and be inspired by a skilled, enthusiastic leader. Soulaima started out working for companies like Hewlett-Packard and A.P. Møller-Mærsk, and since 2007 she has advised more than 1,000 businesses.