From strawberry seller to hotel king
Petter A. Stordalen, born in Porsgrunn, Norway, is a Norwegian investor, hotel magnate, property developer and environmental activist.
Over 20 years Stordalen has built up Nordic Choice Hotels from a hotel threatened with bankruptcy to a group comprising 170 hotels and 5 chains with more than 12,000 employees.
This incredible journey began in Stordalen’s home town where, aged 12, he sold strawberries in the square. The ‘strawberry philosophy’ comes from his memories of selling strawberries for his father and forms the basis of Stordalen’s business philosophy.