Leading During Rapid Change and Tough Periods
Lottie began her career as a journalist at Swedish daily Svenska Dagbladet, and then via
SAS and various PR assignments she ended up as Communications Director at travel company Fritidsresor. In 2004 she was voted Industry Woman of the Year for her “never abating commitment and knowledge in guiding the industry’s image and giving it a public profile”. She brings these experiences with her as she lectures on crisis management, media relations, communication and PR, and on brands and brand-building. Together with her team, Lottie has managed crises including everything from mass redundancy, civil war and delayed hotel building to the tragic tsunami disaster, which also made her a
household name in Sweden. Her input was amazing, and for this she was awarded HM The King’s Medal in 2008.