Digilogue – How to Win Digital Minds and Analogue Hearts in the Customers of Tomorrow
Anders Sörman-Nilsson is the founder of Thinque – a think tank focusing on helping leaders to convert disruptive issues into preventive future strategies. As an Australian-Swedish futurist and innovator, he has helped leaders on four continents with strategies for dealing with an uncertain future. Since 2005 he has worked with or spoken for
companies such as Apple, Johnson & Johnson, Cisco, Eli Lilly, SAP, IBM, Xerox, ABN Amro Bank and Commonwealth Bank. Some companies are throwing themselves arelessly into the digital future, while others are carrying on with business as usual – smart leaders realise that they ought to be somewhere in-between. This is also usually
where customers want you to be, in the middle where the digital and analogue worlds meet – Digilogue. The digital reaches the customer’s mind, while the analogue reaches their hearts. Learn to handle the balance between the analogue and the digital by
listening to Anders.